POSTER MOCKUPS, FROM WALL TO STREET

Frequently Asked Questions

• What is a poster mockup?

  A poster mockup is a photo of a real space with your design placed into it, so you can see the scale, the framing, and how the print reads at a distance before anything gets printed. Mockups built from photography show how paper actually behaves in a room, which a flat export doesn't.

• What size should a poster mockup be?

  A poster mockup should match standard print aspect ratios, most commonly 18×24 inches for medium prints, 24×36 inches for large displays, or international A3/A4 sizes.

• What's a wheatpaste poster mockup?

  Wheatpaste is the technique of gluing a poster flat onto an outdoor wall, so the paper takes on the texture underneath and creases as it dries. A wheatpaste mockup shows that, which matters because a design that looks crisp on screen can lose detail once the paper buckles.

• How many mockups do I need to sell a print online?

  Three or four. A framed shot as the main image, since most buyers frame what they hang. An unframed shot so the paper and the full artwork are visible. A room shot for scale, because a print listing without context gets guessed at. Add a close crop if the detail or the paper stock is part of what you're charging for.

• How do I check that a poster series works as a set?

  Mock the whole set up together rather than one at a time. A series gets judged side by side, so what matters is whether the type sits at the same height across all of them, whether the palette reads as one family, and whether the spacing holds when they're hung in a row. Individual posters can each be strong and still look unrelated on a wall.

• How do I present a poster campaign for approval?

  Show it in the place it's going. A poster on a white artboard asks the client to picture a street, a station, or a wall, and a mockup in that setting just shows them. Scale and placement are what people disagree about, and a mockup settles that before anything is printed.

• Which poster sizes and scenes does Kittl's library include?

  Kittl provides pre-made artboard presets and template sizes that follow standard consumer and theatrical print dimensions, which can be measured in pixels, inches, or millimeters:

  • Small Posters: 8.5" x 11" (Letter size), 11" x 17" (Tabloid / Bulletin size), and 12" x 18"
  • Medium Posters: 18" x 24" (Standard retail wall size) and 19" x 27"
  • Large/Theater Posters: 24" x 36" (Standard consumer wall poster) and 27" x 40" (Standard theatrical One-Sheet movie format).
  • International Standards: Full coverage of the ISO A-series scaling from A0 down to A4
  • Custom Adjustments: Users can create custom dimensions up to 3000 x 3000 px for mockups, or adjust high-resolution canvas outputs manually using the width/height setting panel

• Is Kittl's poster mockup generator free?

  Yes. Kittl’s poster mockup generator is free to use with a Kittl Free Plan, though commercial usage rights require a paid subscription.

• Can I use Kittl's poster mockups to sell my prints?

  You must have a paid subscription (such as Pro or Expert) to use Kittl content for commercial purposes. The Free plan is strictly for personal, non-commercial use.